Press Realeases

December 1, 2008

Azure Media Enters Joint Venture with Leading Direct Marketing Firm
to Merge Data Sources and Create a Comprehensive Direct Mobile
Marketing Practice

New York, NY, December 1, 2008 – Azure Media (www.azuremedia.com), the mobile marketing, advertising and strategy firm announces a joint venture with a leading direct marketing firm. The objective of the joint venture is to align the data of the two firms to create the nation’s first and fully "scrubbed" and FCC complaint database that appends mobile numbers to important lifestyle and demographic data. Both firms recognize the value of creating a reliable "sanitized" and permission-based direct mobile marketing data source. "The time has come to modernize direct marketing. Direct marketers can deliver precise promotional offers directly to mobile phone consumers and likewise consumers can easily share their brand preferences or use their mobile phone to locate retail information," said Chief Marketing Officer Tamecca Tillard

"We’re not seeking to create another "list" to sell to marketers and advertisers, instead we are really trying to craft a new and smart advertising and marketing paradigm that leverages mobile technology, computing and interactions. With the emergence of location-based services and a greater array of mobile messaging options, we are on the brink of revolutionizing how consumers get and respond to advertising promotions, shop and identify retailers and brands," said Azure Media CEO, Brian Lisi. The two firms have agreed to merge their data and embark on launching an aggressive pilot program during the 2008 Holiday season. The planned pilot program will meticulously match records and result in a series of mobile advertising campaigns targeted to consumers that have fully "opted-in" to participate in various mobile marketing programs that offer access to both national and local promotions ranging from deep discounts on products and services and free product samples.

"We hope that this alliance will allow us to unearth valuable information about the "lifestyle drivers" of mobile phone consumers. Ultimately, we anticipate that in the near future, mobile marketing and advertising will create greater and more evolved social networks between consumers and advertisers where the interdependencies are based on a greater adherence to protecting consumer privacy, providing better values to consumers via dynamic pricing, access to precise product information based on location and the emergence of consumer’s monetizing their insights and intelligence," said Chief Marketing Officer, Tamecca Tillard.

Aside from making sending and receiving money easier for consumers, the second release of Zala?, which is scheduled for the 2nd quarter of 2009, will allow "corporate or enterprise" users to use Zala? as an alternative payroll and expense management service. Zala? comes out at a time when the American public is demanding greater corporate accountability. "We think that the Zala? application will curtail "corporate binge spending." Corporate finance administrators can easily adjust "the controls" on a Zala account including spending limits, restrictions, replenishment amounts and reimbursements. This is made possible in the mobile environment because we harnessed the power of the Blackberry® Enterprise Server and devised a platform that was centered around Blackberry’s adherence to unified communication," said Joe Bambara, Senior Solutions Architect.

December 1, 2008

AZURE MEDIA DEBUTS ZALA MOBILE MONEY TRANSFER
APPLICATION FOR BLACKBERRY DEVICES AT DEVELOPER
CONFERENCE

New York, NY, December 1, 2008 – Azure Media (www.azuremedia.com), the mobile marketing, advertising and strategy firm debuts Zala?, the first mobile money transfer application developed exclusively for Blackberry® devices at the 2008 Blackberry® Developer’s Conference. Zala? is the first dual consumer-to-consumer and business-to-consumer application in the financial services space that leverages the BlackBerry® Enterprise Server (BES) and the BlackBerry® Mobile Data System (BMDS). The tremendous value of the Zala? application is that it permits secure person-to-person transactions on a unified communication platform, which creates an optimized user experience and equally optimized enterprise deployment, maintenance and security strategy for any organization that is considering mobile banking, bill presentment or payment as a commercial service.

"We decided that the first release of Zala? was most suitable for BlackBerry® consumers because this is a user group that wants instant information, instant transactions, security and an easy way to manage their personal finances. We wanted to eliminate the challenges associated with wiring money when we were developing our consumer-to-consumer edition of Zala" said CEO, Brian Lisi. "Texting is not for everyone", said Ron Espinosa, Vice President of Development, "Zala? differs from similar apps because it’s a rich application, not a SMS-based messaging system, rather the Zala? interface capitalizes on the large Blackberry display and trackball navigation." "We wanted Zala? users to experience mobile computing, so usability was a critical factor to simplify complex processes and to bolster user adoption," stated Tamecca Anthony, Chief Marketing Officer.

September 22, 2008

Azure Media Launches FIA Touch

Azure Media has launched FIA Touch, an interactive and mobile digital signage solution at the Mercedes-Benz New York Fashion Week.

Azure Media is a full service mobile marketing strategy firm founded in 2004 and is headquartered in New York City. The philosophy of Azure Media is rooted in FIA (Find, Inform and Alert) using LBS (Location Based Services), 2-D scanning and SMS alert.

Workforce Management: At the Heart of the Contact Center Learn more, download free white paper.
The Modern Contact Center and Workforce Management’s Vital Role Learn more, download free white paper.
Realizing the Full Promise of Workforce Management Technology: Avoiding Mistakes That Short-Change Your Investment Learn more, download free white paper.
Convergence in Telecommunication Learn more, download free white paper.
Convergence in Telecommunication Learn more, download free white paper.
SIP Conferencing/Collaboration Learn more, download free white paper.

FIA provided insiders with a first glimpse of its technology and marketing solution at an event hosted at Arena with media partner Totalbeauty.com. Total Beauty Media Inc. operates TotalBeauty.com, which publishes an unbiased catalog of beauty products online for women.

According to Tamecca Anthony, the Chief Marketing Officer at Azure Media, “FIA Touch can create an enhanced and memorable shopping experience: plus, an unparalleled return on the advertising investment and greater ways to reach the public."

"Azure Media is striving to rewrite the shopping and branding experience by giving retailers and customers new and improved ways to connect via mobile solutions,” said Anthony.

The FIA Touch digital signage will help to captivate shopper’s right from the streets as retailers will be able to offer a wide variety of content on the FIA Touch including video, mobile games, commerce Web sites, product walls, catalogs and data capture forms.

Also, the ability to program the content at intervals and remotely change them on-the-fly is a benefit of this advertising solution as retailers can deliver a targeted message which that can be changed to connect to morning commuters, afternoon lunch crowds or evening shoppers.

The FIA Touch digital signage will also allow a retailer to measure the effectiveness of out-of-home advertising minute-by-minute.

It is expected that FIA Touch digital signage will generate unprecedented customer acquisition and loyalty.

http://www.tmcnet.com/ce/articles/40531-azure-media-launches-fia-touch.htm
http://www.digitalsignagecentral.com/news/azure-media-launches-fia-touch/
http://www.digitalsignagetoday.com/article.php?id=20669&na=1

NEW YORK, NY, SEPTEMBER 19, 2008

The Touch screen is not just for the iPhone

Azure Media (www.azuremedia.com), the mobile marketing strategy firm debuts FIA Touch, an interactive and mobile digital signage solution during the Mercedes-Benz New York Fashion Week. Azure Media, creators of the mobile marketing platform, FIA provided fashion and beauty insiders with a first glimpse of the arresting technology and marketing solution at a Kick-Off event hosted at Arena with media partner, Totalbeauty.com.

With the growing emergence and usage of touch screen technologies in mobile devices, the FIA Touch digital signage promises to extend and captivate shoppers right from the streets.
"Touch screens are not just for the i-Phone" says Azure Media CEO, Brian Lisi, "Consumers are deeply immersed into a interactive experience with the retailer when given the opportunity to use the FIA Touch."
Retailers can offer customers a wide array of content on the FIA Touch including video, mobile games, commerce websites, product walls, catalogs, and data capture forms. One benefit of this advertising solution is that the content can be programmed in intervals or remotely changed on-the-fly. This advanced capability allows a retailer to deliver a truly targeted message. The message can be easily changed to connect to morning commuters, afternoon lunch crowds or evening shoppers.

“FIA Touch can create an enhanced and memorable shopping experience; plus, an unparalleled return on the advertising investment and greater ways to reach the public. Azure Media is striving to rewrite the shopping and branding experience by giving retailers and customers new and improved ways to connect via mobile solutions.” said Chief Marketing Officer, Tamecca Anthony. The FIA Touch digital signage can revive a window display, beauty counter or tradeshow display while leveraging a brand’s existing content and promotions. Never before has a signage solution offered such tremendous ROI, where a retailer or advertiser can measure the effectiveness of out-of-home advertising minute-by-minute and serve up rich concepts that are so enticing that consumers are willing to give personal data including their mobile phone number. Azure Media anticipates that the FIA Touch digital signage will generate unprecedented customer acquisition and loyalty.

Note:
In order to view this website, you need the FLASH PLAYER v.10. You can get it FREE from the Adobe website: http://get.adobe.com/flashplayer/